About Us
About Us
At WAW CASH, we are committed to transforming the way businesses in Saudi Arabia build and sustain customer loyalty. Founded with the purpose of rewarding every purchase, our platform empowers both consumers and brands through an innovative loyalty ecosystem. By offering seamless point accumulation and redemption across a wide partner network, we create meaningful value at every transaction. Aligned with Saudi Vision 2030, we support a dynamic, customer-centric economy by driving digital transformation in the retail and service sectors. WAW CASH is more than a rewards program — it’s a strategic partner in unlocking long-term engagement and sustainable business growth.
We believe loyalty should be effortless, impactful, and mutually rewarding. Our goal is to make every transaction a step toward stronger relationships and smarter business.
Company intro and journey
WAW CASH began with a clear vision — to redefine loyalty programs in Saudi Arabia by making every purchase more meaningful. Launched as a tech-driven platform, our journey started with the goal of bridging the gap between consumers and businesses through a seamless rewards system. Over the years, we have grown into a trusted name in customer engagement, enabling over 100+ businesses to build stronger relationships with their customers.
From humble beginnings, WAW CASH has expanded into a nationwide network, allowing users to earn and redeem points across a diverse range of partner brands — from cafés and retail stores to fuel stations and salons. Our platform not only enhances the customer experience but also provides businesses with powerful tools to increase retention and drive growth.
With a firm alignment to Saudi Vision 2030, we continue to innovate and lead in the loyalty space, contributing to a digitally empowered and customer-centric economy.
Our Mission
Our Vision
To be the leading digital loyalty platform in the region, enabling a smarter, more rewarding future for businesses and their customers through innovation and strategic partnerships.
Our Values
We put users and businesses at the heart of everything we do. With innovation, transparency, and collaboration, we deliver smarter loyalty solutions. Our focus on excellence drives meaningful growth for all our partners.
Our Journey – WAW CASH Timeline
Identified a growing need for digital loyalty solutions tailored to the Saudi retail and service sectors.
We assembled a team of developers, loyalty strategists, and designers to build a scalable, mobile-first reward system.
Soft launch with select businesses in Riyadh and Jeddah. Over 10,000 customers joined in the first quarter.
WAW CASH officially launched across major Saudi cities, integrating with top POS providers and e-commerce platforms.
WAW CASH mobile app launched for iOS and Android.
Crossed 100,000 users and 500+ partner businesses.
Introduced business intelligence dashboards, multi-location support, and API partnerships.
Launched Arabic-English bilingual support and chatbot integration.
Onboarded national retail chains and launched co-branded loyalty programs.
Early-stage expansion planning begins for GCC markets.
Our Team Members
Hanri Louice
Sr. Web UI/UX Designer
Prident Doe
Sr. Web Developer
Danver Hamind
Front-End Developer
Theodore Lifaz
Sr. Graphic Designer
