5 Ways Loyalty Programs Boost Revenue for Saudi Restaurants During Ramadan
Ramadan is one of the most significant times of the year in Saudi Arabia, bringing not just spiritual reflection but also a unique opportunity for restaurants to connect with their communities. With families and friends gathering for Iftar and Suhoor, the hospitality sector experiences a surge in demand. However, with increased competition, restaurants must find smart ways to stand out and sustain customer loyalty throughout the holy month.
One powerful tool that has proven effective is a loyalty program. When strategically implemented, loyalty programs not only enhance the customer experience but also significantly boost revenue. Here are five ways restaurants in Saudi Arabia can benefit from loyalty programs during Ramadan:
1. Encouraging Repeat Visits During Iftar and Suhoor
Ramadan mealtimes — Iftar (sunset meal) and Suhoor (pre-dawn meal) — are peak hours for restaurants. A well-structured loyalty program encourages customers to come back multiple times during the month by offering rewards for each visit.
2. Promoting High-Value Menu Items
Many customers are willing to splurge on special Ramadan dishes or Iftar buffets. Restaurants can use loyalty programs to reward customers for purchasing high-margin or premium menu items, increasing the average transaction size.
3. Building Customer Data for Post-Ramadan Engagement
Loyalty programs are an excellent way to collect valuable customer data such as names, contact details, dining habits, and preferences. This data can be used to create personalized offers and retain customers even after Ramadan.
4. Boosting Word-of-Mouth and Group Bookings
Ramadan meals are often shared experiences, making it an ideal time to reward group visits and referrals. Loyalty programs that offer benefits for inviting friends or booking large tables can encourage customers to spread the word and bring others.
5. Increasing App Engagement and Delivery Orders
Many families prefer enjoying Iftar and Suhoor at home. Restaurants with online ordering platforms or mobile apps can tie their loyalty programs to digital experiences, encouraging more online engagement and delivery orders.
Conclusion
Ramadan presents a golden opportunity for Saudi restaurants to deepen customer relationships and boost revenue. By implementing a smart, culturally sensitive loyalty program, restaurants can enhance the dining experience while driving repeat business, increasing average order values, and collecting valuable customer insights.
As the competition heats up during this holy month, loyalty programs can be your secret ingredient to stand out and serve your community better — both spiritually and financially.
